What’s going on in CRM land?
CRM has a bad name, we know. We understand it because those old-fashioned CRMs don’t help sales. It’s time to let go of the past. The landscape is evolving and offering new features for sales that help.
We’re talking about modern CRMs. A backbone for your sales organization and faster sales with useful features. Out of more than 800 CRMs, only a few meet what we call a modern CRM.
Whether you’re happy with your current CRM or looking for a new one, it’s time to take a look at it. The dawn of AI urges you to do just that. As you know, AI thrives on data. Those need to be accurate. You need good data to deploy all those cool tools to accelerate your sales. And that data needs to be in your CRM. If your sales teams aren’t filling CRM properly, you have one of the following problems:
- The CRM itself is outdated and unable to really help your salespeople
- Your CRM is not set up for your sales process and needs
We’ve written an ebook about what’s happening in CRM land. And you, as a reader of our newsletter, get the scoop. Download it here.
To summarize what makes a good CRM today, we can be brief:
In addition to the basic functions of customer information, sales information (aka the funnel) and reporting, it includes six crucial functions:
- A large marketplace
- Many integration options, including a documented API
- Everything is customizable
- An in-app automation tool
- Enrichments for data
- Automatic records of activities
You might say, I don’t need all that.
Yes, you do. If you’re interested in technology (and you are, because you’re still reading this), your CRM needs your attention. It’s the backbone of your sales process.
Interesting posts you may have missed
These are the posts Hanneke published on LinkedIn that are worth checking out:
Emerce New Sales
the brand new sales event Stryfes and Emerce are joining forces! On May 7, the first sales event where people, process and technology come together will take place. Since Stryfes is responsible for the content, you can be sure it will be an interesting gathering. .
50% sales growth
All in one year We all know the “steal this template and you’ll get rich” posts. This is not one of those. This is a client we at Stryfes have been working on for the past year. It didn’t happen overnight. We worked hard on it with the team. See how we did it.
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