Salesforce is a hit functionally, with HubSpot being the runner-up. But both are costly. Mind you, Salesforce is, on average, 3 to 4 times more expensive than HubSpot, and of those, the prices are already firm. In my view, the difference between the two is only noticeable at the Enterprise level.
Zoho One stands out because it offers exceptional functionality and low prices. A lot of value for quite a little money. You then have to put up with a somewhat outdated user interface.
We are very fond of Membrain because of its intelligent functionalities and good user interface. Unfortunately, a bit on the pricey side (similar to HubSpot). Nutshell also caught my eye, and it is a lot cheaper but unsuitable for large sales teams (+ 50 people).
A few companies are unhappy because they don’t appear very strong on this list. Does that make them a poor CRM? Nope. No way. Only very basic in our eyes. And since we are now big fans of integrations and demand a lot of customization, they score less on my list.
Are there poor CRMs? I don’t think that’s too bad. We do find a lot of CRMs somewhat outdated. Many user interfaces remind us of 20 years ago. And that while UI as a profession is much more advanced, most of them look fine, and you can see how it works.