---
title: Why 70% of your Sales team will become redundant
description: Heb je nog verkoop nodig in deze digitale wereld? Dit is een blog over het nut van verkopers. Hoe ziet een bedrijf zonder verkopers er uit?
---

[Blog](https://stryfes.com/en/blog)

# [Why 70% of your Sales team will become redundant](https://stryfes.com/en/blog/waarom-70-van-je-salesteam-overbodig-wordt-en-wat-je-daaraan-doet)

 Written by [Hanneke Vogels](https://stryfes.com/en/blog/author/hanneke-vogels) | Jan 21, 2026, 12:21:32 PM

## What you’ll learn

- Why buyers only want to talk to your sales reps after they’ve completed **83% of their buying journey**
- How to move from **20 sales reps to 3 specialist roles** without losing revenue
- The concrete steps to prepare your sales team for the **AI revolution**

## The problem

You employ 20 sales reps. They call, email, and LinkedIn-message like their lives depend on it.Yet your conversion rate is stuck at 2%.

You know why, right?

83% of the buying process happens without you

That’s according to Gartner. Your customers Google. They watch demos on YouTube. They ask colleagues for advice.

By the time they’re willing to talk to your sales rep, they already know exactly what they want. They only need your salesperson to draw up the quote.

## Why is this happening?

The power shift is complete

Before the internet era, your salesperson was the gatekeeper of information. Now? Your buyer can gather more information in 30 minutes than your salesperson can share in an entire week.

Look at the numbers:

- **1 buyer per 500+ employees** versus **1 sales rep per 10 employees**
- That’s **20 sales reps fighting for the attention of 1 buyer**
- The chance your sales rep calls at the right moment? **0.3%**

 

### Your sales reps are chasing prospects away

That “8 touchpoints to close a deal” rule? It worked in 1995.

Today, prospects experience it as stalking. After three unwanted contact attempts, they block your entire domain.

 

## The Solution From Sales Machine to Buying Machine

In three simple steps, you move from your current sales machine to a true buying machine.

 

### Step 1: Categorize your current team

 

Divide your sales reps into three groups:

The Dealmakers (20% of your team)

- - - Truly know how to negotiate
          - Understand complex contracts
          - Become your new **buying guides**

The Advisors (30% of your team)

- - - Technically strong
          - Skilled in consultative selling
          - Become product specialists **without a quota**

The Dialers (50% of your team)

- - - Volume-driven
          - Standard pitches
          - Move them to Marketing for **content creation**

 

### Step 2: Rebuild your commercial engine

During the rebuild, you redesign your commercial messaging and make life easier for your new sales team.

Marketing becomes your new lead engine

- - - From “**we are great**” to “**here’s what you’re looking for**”
          - Use intent data to detect buying signals
          - AI-driven personalization at scale
          - Content that pulls prospects toward you

Implement a modern Sales Tech Stack

- - - CRM as a foundation (**not** an address book)
          - Sales intelligence tools for buying signals
          - Automated outreach at relevant moments
          - AI for conversation intelligence

### Step 3: Measure what actually matters

Now it’s time to focus on the ratios that truly drive growth. That means not only adding new metrics, but also throwing out old ones that only distract.

Ditch these outdated KPIs:

❌ Number of calls per day  
❌ Number of meetings booked  
❌ Pipeline coverage ratio

Introduce these metrics instead:

✅ Customer Acquisition Cost (CAC)  
✅ Sales Velocity (deal cycle length)  
✅ Buyer Engagement Score  
✅ Content-to-Opportunity Ratio

 

 

## Key Takeaways

- Your customer doesn’t want a salesperson — they want a **buying guide**
- **50% of your sales team** is doing work that technology can do better
- Focus on helping **in-market buyers**, not volume
- Invest in **technology + specialists**, not more sales reps

 

About This Article: At Stryfes, we challenge the status quo. We share insights you won’t find anywhere else. Because radically better results require radically different approaches. Ready to leave your competition behind?

 

## Veelgestelde vragen

[View full post](https://stryfes.com/en/blog/waarom-70-van-je-salesteam-overbodig-wordt-en-wat-je-daaraan-doet)

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